As you’ve probably heard, building an email list is essential for online marketing. It is the best and most direct way to communicate with your visitors.
There are many mailing list providers, but most beginners start out with MailChimp. MailChimp allows you to build a list up to 2,000 subscribers for free. Other popular services, like ConvertKit, start at $29 per month.
The good news is that adding MailChimp to your WordPress site is super easy. Below I’ll walk you through everything you need to know to embed MailChimp signup forms in WordPress.
Creating a MailChimp Account
If you haven’t already, you’ll need to register with MailChimp. To do so, head on over to the signup page and enter your contact and login details.
Before logging in, you’ll need to click the verification link that is automatically sent to your email.
After clicking the verification link, you’ll be walked through a few screens to set up some basic settings, such as your name, address and social media accounts.
Note that you are required to provide a physical address in order to comply with the FTC CAN-SPAM act.
Once you’ve filled out all of the prompts, you’ll be taken to your MailChimp dashboard. Now you’re ready to create your email list!
Creating a List
Create your first email list by clicking on “Lists” in the top navigation bar.
On the right side of your screen, click the “Create List” button.
The next screen asks you to enter details for your List. Up first, you’ll need to enter some contact details, the default “from” name and email, as well as a short message about how the user opted into your email list.
Next, click the checkboxes if you’d like to enable double opt-in and/or GDPR fields.
A double opt-in sends your user a confirmation email to confirm that want to be added to your list. I like to use double opt-ins because it ensures that the people on your list actually want to receive your emails (and are therefore more likely to buy from you). However, it’s not required and totally up to you.
The GDPR is a new (and rather complicated) law created in the European Union. It impacts anyone who collects any information (including email addresses) from people who are citizens of the EU. You can read a bit more about the GDPR fields in this article about collecting consent with GDPR forms.
Finally, you’ll choose your notification settings. There are options to receive individual notifications for each subscribe/unsubscribe or a daily digest.
I’d highly recommend the daily digest as helps keep the notifications at a manageable level.
Once you’ve inputted all your settings, click the Save button.
Verify Your Email Address
We are nearly ready to create a signup form, but first MailChimp requires you to verify the default “from” email address.
To do this, first click on the “Signup forms” link within the list that you just created.
On the next page, you’ll see a notification bar at the top letting you know that you need to verify your default “from” address before setting up a form.
Scroll down the page a bit to the Campaign Defaults section. Under default from address, click on the “verify domain” link.
Confirm your email address and then click on the “Send Verification Email” button.
Click on the verification link that is sent to your email address and you’re good to go.
Create a Signup Form
Now that you’ve verified your email, click on “Lists” in the top navigation bar and then click the name of the list that you just created.
Again, click the “Signup Forms” link.
Click the Select button next to Embedded Forms.
At the top of the next page, you’ll see some styling options: Classic, Super Slim, Horizontal, Naked, and Advanced. You can get fancy with these later, but if you’re new to MailChimp, I’d recommend choosing either Super Slim or Horizontal.
Below the form preview, there is a box with the title “Copy/paste onto your site‘. Select that code and copy it.
Embedding the Form on Your Website
Now it’s time to head over to your WordPress Dashboard and open the page or post where you’d like the form to appear.
In the big editing text box, click on the “Text” tab. This opens the code/text editor.
Move your cursor to wherever you’d like the form to appear, and paste in the code that you just copied from MailChimp.
Save your page, and then open it in your browser to take a look at your embedded form!
Be sure to test your form to make sure everything is working properly.
Congratulations! You are now ready to grow your mailing list and build your audience.
What type of mailing list are you building? Are you loving MailChimp, or do you prefer a different mailing list provider? Sound off below!