Custom Builds

Custom WordPress development and redesigns

New sites and full rebuilds for organizations that have outgrown a template. Most are built on WordPress, and I also work in Webflow, Squarespace, Shopify, and React and Next.js. You'll see the full price before any work starts, with phased options if you need them.

The Fit

Who it's for

  • Businesses whose DIY or template site can't keep up anymore

  • Organizations that need advanced search, booking, courses, member directories or integrations

  • Teams moving to a new platform with hundreds or thousands of pages to migrate

  • Nonprofits and associations that need a site staff can update without a developer

Deliverables

What you get

  • Discovery, a site map, and a detailed proposal

  • A custom theme with editor-friendly blocks, so your team can build pages themselves

  • Custom functionality: search and filtering, memberships, events, online courses, e-commerce, IDX, and CRM integrations

  • Content migration with redirects that protect your search rankings

  • WCAG 2.2 AA accessibility and Core Web Vitals performance testing before launch

  • Training and written documentation for your team

The Process

How it works

  1. 1

    Get in touch

    Tell me about your goals, timeline, and budget, by email or on a quick call. If I'm not the right fit, I'll say so.

  2. 2

    Proposal

    Scope, timeline, and price in writing, with phased options so you can choose what to do now and what can wait.

  3. 3

    Design & build

    Regular updates and a staging site you can review throughout. I design the site myself, or build from your designer's files if you have them.

  4. 4

    Migrate & test

    Content moved, redirects set up, and accessibility and speed tested before anything goes live.

  5. 5

    Launch & care

    Training for your team, then optional ongoing care so the site stays fast, secure, and current.

Pricing

Clear pricing, agreed up front

Most builds

$5,000–$20,000

Depending on design, custom functionality, integrations, and how much content needs to move.

Larger platforms

Priced per phase

Bigger projects are split into phases, each with its own price, so you can match spending to your budget cycle.

After launch (optional)

From $199/mo

An optional care plan keeps the site updated, secure, and backed up. You're never required to sign up.

Related Work

Recent projects

Anne has been fabulous to work with in getting our website updated. She was communicative and timely. She worked patiently with 3 of us giving input to the finished product. She brought to life what we had envisioned in our minds. No doubt in highly recommending her to do work on your website!!

Joe K.Founder & Owner, Developmental Steps
FAQ

Common questions

Most of my builds are on WordPress because it handles complex content, custom functionality, and long-term growth well. Webflow, Squarespace, and Shopify can be a better fit for smaller marketing sites or online stores, and React and Next.js suit web apps. I'll recommend the platform that fits your team and budget, even if it isn't WordPress.

It depends on scope, content, and how quickly feedback comes back. Your proposal includes a timeline with milestones, and you'll see progress on a staging site as the build comes together.

Not if the migration is done carefully. I map every old URL to a new one with permanent redirects, carry over titles and descriptions, and check Search Console after launch.

Yes. Every build uses editor-friendly blocks and custom fields so your team can add pages and content without code, and I train them at launch.

Yes. Much of my work is building sites from design studios' files. If you don't have a designer, I'll design the site myself.

You do: the site, the content, and the hosting account. I don't lock clients into proprietary themes or my own hosting.

Planning a new site or a redesign?

Tell me what you're planning, and I'll give you a clear sense of scope and cost.

Get in Touch